Robert Johnson posted on September 12, 2011
Every September, the non-profit LIFE Foundation is joined by over 100 of the nation's leading insurance companies to promote greater understanding of the important role life insurance plays in peoples' lives.
About Life Insurance Awareness Month (LIAM)
Life Insurance Awareness Month was created by the LIFE Foundation in 2004 in response to growing concern about the large number of Americans who lack adequate life insurance protection. According to the industry research group LIMRA, nearly 70 million adult Americans have no life insurance, and most with coverage have far less than most experts recommend. Held each September, Life Insurance Awareness Month is an industry-wide effort involving hundreds of leading companies and thousands of insurance advisors.
Lamar Odom is the 2011 LIAM Spokesperson
Lamar Odom, a two-time NBA champion and star of the hit reality TV show Khloé & Lamar, is this year’s LIAM spokesperson. Lamar grew up in a single-parent household in Queens, New York and lost his mother to colon cancer when he was 12 years old. His mother’s life insurance played a big role in helping to keep Lamar’s life on track. The public schools where he lived weren’t good, but insurance money allowed Lamar to remain in Catholic school where he continued to get a great education. When he turned 18, he didn’t have to immediately earna paycheck, which gave him the opportunity to attend college for several years prior to turning pro.
In Lamar Odom’s own words:
“I’m sure my mom didn’t think she would die at age 35, but that didn’t stop her from doing the responsible thing and buying life insurance,” said Odom. “Her wise decision gave me the foundation to move on in my life, and played a big role in making me the person I am today. When I began my pro career, one of the first things I did was buy life insurance to make sure that my loved ones would always be taken care of. I’m proud to be working with the LIFE Foundation to share my story and to hopefully get more Americans to do the kind of smart planning that my mom did.”
You can hear Lamar Odom talk about his experiences by clicking here:
Lamar Odom
According to Marvin H. Feldman, CLU, ChFC, RFC, president and CEO of the LIFE Foundation.
“Lamar is living proof of the amazing impact that life insurance can have on a person’s life, and we’re thrilled that he has agreed to share his story so publicly by serving as the spokesperson for Life Insurance Awareness Month. If loved ones depend on you and would suffer financially when you die, life insurance is a topic that must be addressed and hopefully Lamar’s involvement in our awareness efforts will result in more Americans taking a serious look at their personal need for coverage.”
For more information about the LIFE Organization,
click here.
Odom’s story will be broadcast nationally in TV and radio public service announcements (PSAs). The PSAs will also be available on LIFE’s website during the September campaign at
www.lifehappens.org.
Once you’ve decided that life insurance is absolutely a part of your plans for the future, contact me at Sage Insurance. I will sit down with you and explain the different programs I can set up for you.
It's Important... Contact me now!
You can reach me at the office by phone: (702) 547-1900 ext. 103
by e-mail to: robertj@sageinsurance.com